Role Responsiblities
Category Development Lead is responsible for proactively identifying growth opportunities for company brands and respective categories. The person will partner with company stakeholders buying teams to bring shopper-centric thought-leadership that delivers actionable solutions. This position actively engages and builds relationships with multiple levels internally and externally. Effective time management, organization, and the ability to self-motivate are required in order to prioritize multiple projects and meet deadlines.
The Target Category Development Lead must possess and consistently demonstrate an analytic aptitude, a high degree of proactiveness, strategic thinking, attention to detail, and operate with the highest level of integrity. Provide category and shopper-centric analysis using multiple data points, including but not limited to syndicated data, retailer portals, & custom research. Proactively identify trends and opportunities to drive category and the company’s Consumer Brand growth.
- Lead Category reviews and development of assortment & POG analysis and recommendations.
- Analyze and evaluate new item performance and promotional trends across category.
- Track distribution and shelf space metrics for organizational reporting.
- Support line reviews, annual customer planning and monthly business reviews.
- Build strong customer relationships and drive category partnership opportunities.
- Partner with our internal cross functional teams to develop category strategies & stories across DSMP executions.
- Provide insights to inform and support development of channel/customer specific executions.
- Expand shared learning and category insights across team and broader organization for influence internally on strategic planning.
Role Requirements
- 5+ years of CPG experience, with 2+ years in Category Management and / or Shopper Insights role. B.S. or B.A. degree.
- Ability to influence decision makers across all levels of internal and external organizations.
- Ability to proactively identify customer/category insights and translate them into a compelling retailer story and set of actionable recommendations.
- Strong analytical skills and experience leveraging consumer/shopper insights, as well as syndicated scan and panel data (IRI/Circana required, Numerator strongly preferred, Vendor IQ experience a plus).
- Strong proficiency in Office applications (Word, Excel, PowerPoint). Experience leveraging Power BI platform a plus.
- Proficiency using Space Management applications a plus.
- Strong oral/written communication & project management skills.